Our Story
Crafted with purpose,worn with pride.
Tevon was born from a belief that extraordinary jewellery should not cost the earth literally or figuratively. Every piece we create carries a promise of beauty, ethics, and enduring quality.
Crafted with Purpose, Worn with Pride
Tevon exists because one search for the perfect ring came up empty. Every piece we make is the answer we wish had existed.
The Story Behind Tevon
In 2026, Akshay Chovatia was searching London for an engagement ring for his wife. He visited store after store and found the same two worlds — traditional Indian designs with no modern sensibility, or contemporary Western styles with no heritage. Nothing brought the two together.
So he built it himself.
Tevon was founded in London in 2026 with a single purpose: to create diamond jewellery that honours the richness of Indian craftsmanship while speaking the language of modern, conscious luxury. Every piece is designed for people who refuse to choose between heritage and elegance.
Akshay Chovatia
Founder, Tevon — London, 2026
"I couldn't find a ring that felt like both of us. So I made one. That ring became Tevon."
What We Stand For
1. Ethical by Design
Every Tevon diamond is lab-grown — chemically, physically, and optically identical to a mined stone, with none of the ethical compromises. No conflict. No ambiguity. Full traceability from creation to you.
2. Master Craftsmanship
Our pieces are handcrafted by skilled artisans who blend time-honoured goldsmithing techniques with modern precision. Each setting is done by hand. Each diamond is examined individually under magnification before it leaves our studio.
3. Exceptional Value
Lab-grown diamonds carry the same brilliance and hardness as mined stones — at a fraction of the cost. We pass every saving directly to you, so your moment shines brighter without the unjustified mark-up.
4. Personalised Service
From your first question to the final piece, our jewellery specialists guide you through every decision. Book a free virtual appointment at a time that suits you — no pressure, no obligation.
5. Planet-First Thinking
Lab-grown diamonds require significantly less land and water than mined alternatives. Our packaging is 100% recycled and recyclable. Luxury, as we see it, must leave the world better than it found it.
6. Our Lasting Promise
Every Tevon piece comes with complimentary resizing within 60 days and a 30-day hassle-free return policy. We stand behind everything we make — because your trust matters more than the sale.
"We believe every love story deserves a diamond that shines as brightly as the moment it commemorates — without apology, without compromise."
Where Art Meets Precision
Behind every Tevon piece is a process of meticulous care. Our craftsmen blend time-honoured goldsmithing techniques with modern precision cutting technologies.
Each lab-grown diamond we set is individually examined under magnification, graded for cut, clarity, colour, and carat, and mounted by hand. Nothing leaves our studio that we would not proudly wear ourselves.
Independently Verified
Every diamond we sell comes with a certificate from a recognised independent grading laboratory. We do not sell uncertified stones — full stop.
Independent grading for cut, colour, clarity & carat. Certificate included with every diamond purchase.
All gold jewellery carries the UK Assay Office hallmark, confirming metal purity.
Every stone is sourced with full documentation and chain-of-custody traceability.
Our Quality Promise
Every piece leaves our studio having passed a multi-point inspection. Your order includes:
- An independent diamond grading certificate (IGI)
- A full written description of your piece and its specifications
- Complimentary resizing within 60 days of delivery
- 30-day returns, no questions asked
- Lifetime care advice from our team
Speak to Us Directly
Find the Piece That Tells Your Story
Whether you're looking for a classic solitaire, a custom bespoke design, or something that bridges cultures and eras — Tevon was built for this moment. Explore our collections or speak to us directly.